History Of Onitsuka tiger shoes.
At the 1968 Summer Olympics in Mexico one of the most successful athletic shoes was the "Mexico 66", named after its year of market release and was the first of its kind with stripes.
In 1949 the Japanese entrepreneur Kihachiro Onitsuka founded a sports shoe company with vision: He wanted to use sport as a means of bringing vital energy to the traumatised youth of immediate post-war Japan, who had witnessed the atomic destruction of two cities. With the use of the epithet "Tiger", Asia's most revered animal, the company's founder made clear his plans to develop the world's best sports shoe. With success: At the Olympic games in 1964, 46 medal winners wore shoes made in the factories of the firm otherwise referred to as, "the Adidas of the east". In 1977, after a merger with two other firms, the sports manufacturer was renamed "Asics"("Anima sana in corpore sano"). The steadily reissued ,"Mexico 66", the brands most successful shoe, was released in limited addition(24 pairs in Germany) known as the Tokidoki version in collaboration with Italian artist Simone Legno.
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